A(n)_____ is a written document detailing the current situation with respect to customers,competitors,and the external environment and providing guidelines for objectives,marketing actions,and resource allocations over the planning period for either an existing or a proposed product or service.
A)strategic program
B)marketing plan
C)marketing mix
D)opportunity analysis

Question

Quizplus · Accepted Answer

A marketing plan is a written document that offers an overview of the current market situation and provides guidance for the allocation of resources, objectives, and marketing actions over a specific time frame for an existing or proposed product or service. A strategic program is a more comprehensive plan that covers all aspects of an organization's strategic vision and long-term goals, including marketing. Marketing mix is a part of the marketing plan that includes the tactics that a company will use to promote its product or service. An opportunity analysis is a method for assessing market opportunities and determining potential risks and rewards associated with pursuing those opportunities.

A(n)_____ Is a Written Document Detailing the Current Situation with Respect