_____ is the combination of controllable marketing variables that a manager uses to carry out a marketing strategy in pursuit of the firm's objectives in a given target market.
A)Market forecasting
B)Advertising
C)Market segmentation
D)Marketing mix

Question

Quizplus · Accepted Answer

The definition provided fits the concept of marketing mix, which refers to the controllable variables (product, price, promotion, and place/distribution) that a marketer can blend in different ways to achieve specific goals in a particular market segment. Market forecasting, advertising, and market segmentation are distinct elements that may contribute to the marketing mix, but they do not fully encapsulate it.

_____ Is the Combination of Controllable Marketing Variables That a Manager