In a company,if all the marketing functions and activities are performed by a single internal organization and there is no involvement of an external middleman,the company is said to be _____.
A)vertically integrated
B)horizontally integrated
C)following the wheel-and-spoke system
D)following the cohesive distribution system

Question

Quizplus · Accepted Answer

A company that performs all marketing functions and activities internally and does not involve any external middlemen is said to be vertically integrated. This means that the company controls the entire supply chain, from production to distribution and sales, ensuring maximum efficiency and profitability.

In a Company,if All the Marketing Functions and Activities Are