Zodiac Inc.acquired one of its major suppliers in order to diversify its operations.This implies that it was engaging in forward vertical integration.

Name: Zodiac Inc.acquired one of its major suppliers in order to diversify its operations.This implies that it was engaging in forward vertical integration.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Zodiac Inc. acquiring one of its major suppliers is an example of backward vertical integration, as it is integrating a step back in the supply chain, not forward.