Hi-Purr is a pet-grooming business operating over 20 branches in and around the San Francisco area.The firm's stated mission is to become the "preferred destination for pet-owners who desire the very best for their pets." The firm routinely holds pet shows and organizes many other interactive activities centered on studying customer needs and working to realize them.On this evidence,Hi-Purr is a _____ firm.

Question

Quizplus · Accepted Answer

Hi-Purr's focus on understanding and meeting customer needs through interactive activities and pet shows indicates that the firm is market-oriented. This means that its primary focus is on satisfying customer needs and preferences in order to generate revenue and achieve long-term success.

Hi-Purr Is a Pet-Grooming Business Operating Over 20 Branches in and Around