Consumers seek an acceptable satisfaction in high-involvement purchase decisions.
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Q14: Highly brand-loyal customers resist cents-off coupons,special promotions,or
Q15: Performance attributes used by consumers to evaluate
Q16: When consumers buy the same brand repetitively
Q17: Postpurchase evaluation depends on the person's aspiration
Q18: Consumers are influenced more by commercial sources
Q20: Most consumers think a product or service
Q21: Informational influence involves the use of certain
Q22: Culture is the set of beliefs,attitudes,and behavior
Q23: Which of the following is the first
Q24: _ include professional organizations and individuals who
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