Postpurchase evaluation depends on the person's aspiration or expectation level.

Question

Quizplus · Accepted Answer

Postpurchase evaluation is the process in which a consumer reflects on the satisfaction or dissatisfaction they experienced after purchasing and using a product or service. It is influenced by the individual's aspiration or expectation level, in other words, the level of satisfaction they were hoping to attain from the product or service. Therefore, the statement that postpurchase evaluation depends on the person's aspiration or expectation level is true.

Postpurchase Evaluation Depends on the Person's Aspiration or Expectation Level