In high-involvement situations,large advertising budgets and a clear focus on a single demonstrable consumer benefit are necessary to get the message across.

Question

Quizplus · Accepted Answer

In high-involvement situations, consumers are more likely to engage in detailed information processing and evaluation. Therefore, the effectiveness of advertising depends more on the quality and relevance of the information provided rather than just the size of the advertising budget or a focus on a single benefit.

In High-Involvement Situations,large Advertising Budgets and a Clear Focus on a Single