Which term describes the limited number of products consumers are familiar with that are likely to satisfy their needs?
A)Product group
B)Choice set
C)Evoked set
D)Retention set

Question

Quizplus · Accepted Answer

The evoked set refers to the limited number of products that consumers are familiar with and that are likely to come to mind when considering a purchase. These products are typically considered acceptable in fulfilling their needs or wants. The evoked set is usually influenced by factors such as past experience, marketing efforts, and personal preferences. The other options (Product group, Choice set, and Retention set) do not specifically refer to this limited number of products that consumers are familiar with and are likely to satisfy their needs.

Which Term Describes the Limited Number of Products Consumers Are