The consumer decision-making approach associated with low-involvement and routine information search for a product is known as _____.
A)brand loyalty
B)complex decision making
C)compensatory decision making
D)inertia

Question

Quizplus · Accepted Answer

The consumer decision-making approach associated with low-involvement and routine information search for a product is known as inertia. Inertia refers to the tendency of consumers to continue purchasing a product without much thought or consideration, simply because it is familiar or habitual. This type of decision-making process is typically associated with low-cost, frequently purchased products, such as household staples or basic consumer goods. A is incorrect because brand loyalty suggests a stronger level of commitment to a particular brand, which usually involves more active involvement in the decision-making process. B is incorrect because complex decision making typically involves a more deliberate and extensive search for information, which is not characteristic of low-involvement decision making. C is incorrect because compensatory decision making involves weighing multiple product attributes and considering trade-offs, which is also not typical of low-involvement decision making.

The Consumer Decision-Making Approach Associated with Low-Involvement and Routine Information