Which of the following is true of the efforts taken by people to seek additional information about alternative brands?
A)People will keep looking until they find a product with which they are satisfied.
B)People will seek additional information so long as the cost in time and trouble equals their perception of the additional benefits they will receive by conducting the search.
C)People will keep seeking information about alternatives until they finally believe looking further won't result in finding more alternatives.
D)People will keep looking until they can't find a lower purchase price.

Question

Quizplus · Accepted Answer

This is known as the "optimal stopping point." People will only continue seeking information as long as they perceive that the benefits outweigh the costs. Once they believe that the costs of continuing the search (time and effort) outweigh the potential benefits, they will stop looking and make a decision based on the information they have gathered so far.

Which of the Following Is True of the Efforts Taken