Whether a particular consumer feels adequately rewarded following a purchase depends on:
A)the person's aspiration or expectation level.
B)the manufacturer's evaluation of product performance.
C)the information collected during the decision-making process.
D)differences in brand perception.

Question

Quizplus · Accepted Answer

The level of satisfaction a consumer experiences after a purchase depends on how their expectations or aspirations were met. If their expectations were not met, they may feel dissatisfied even if the product or service performed well. On the other hand, if their expectations were exceeded, they may feel more rewarded or satisfied.

Whether a Particular Consumer Feels Adequately Rewarded Following a Purchase