What kind of a model was developed by Martin Fishbein?
A)Noncompensatory model
B)Diffusion model
C)Compensatory model
D)Lexicographic model

Question

Quizplus · Accepted Answer

Martin Fishbein developed the Compensatory Model of decision making, which suggests that consumers evaluate products and make choices based on a combination of different attributes or features, weighing the pros and cons of each before making a decision.

What Kind of a Model Was Developed by Martin Fishbein