_____ is a positive or negative feeling about an object (say,a brand)that predisposes a person to behave in a particular way toward that object.
A)Emotion
B)Value
C)Attitude
D)Perception

Question

Quizplus · Accepted Answer

Attitude is a positive or negative feeling about an object that influences a person's behavior towards that object. Emotion refers to a subjective experience of a person's feeling whereas value is a strong belief or principle that influences a person's behavior. Perception refers to the way a person interprets or understands information. Therefore, only option C fits the given context.

_____ Is a Positive or Negative Feeling About an Object