Organizational buyers,when compared with buyers of consumer goods,are greater in number.
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Q12: Industrial buyers respond only to economic arguments.
Q13: In the organizational purchasing process,the people who
Q14: Reciprocity occurs when an organization favors a
Q15: Compared to consumer markets,organizational markets are characterized
Q16: Technology has changed organizational purchasing over the
Q18: At the most basic level,marketers need to
Q19: A modified rebuy occurs when buying centers
Q20: Requirements planning governs the purchase of raw
Q21: Organizational buyers purchase goods and services for:
A)further
Q22: The supplier's qualifications,past performance,and reputation become critical
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