A modified rebuy occurs when buying centers are forced to look for alternative products because the organization's needs have changed.
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Q14: Reciprocity occurs when an organization favors a
Q15: Compared to consumer markets,organizational markets are characterized
Q16: Technology has changed organizational purchasing over the
Q17: Organizational buyers,when compared with buyers of consumer
Q18: At the most basic level,marketers need to
Q20: Requirements planning governs the purchase of raw
Q21: Organizational buyers purchase goods and services for:
A)further
Q22: The supplier's qualifications,past performance,and reputation become critical
Q23: The demand for industrial goods and services
Q24: A firm is more likely to trust
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