A firm is more likely to trust and develop a long-term commitment to a supplier when that supplier makes dedicated,customer-specific investments.

Question

Quizplus · Accepted Answer

When a supplier makes dedicated, customer-specific investments, it shows a commitment to meeting the needs and demands of the firm. This in turn builds trust and a deeper relationship, making the firm more likely to continue doing business with the supplier in the long term.

A Firm Is More Likely to Trust and Develop a Long-Term