In the context of organizational market,"users" are the people in the organization who:
A)provide information for evaluating alternative products and suppliers.
B)control the flow of information to other people in the purchasing process.
C)often utilize or work with the product or service purchased.
D)have the authority to make a final purchase decision.

Question

Quizplus · Accepted Answer

In the context of organizational market, "users" refer to the people in the organization who often utilize or work with the product or service purchased. They may provide feedback and input on the product/service, but they do not necessarily have the authority to make the final purchase decision or control the flow of information in the purchasing process.

In the Context of Organizational Market,"users" Are the People in the Organization