In the context of organizational market,the buyer is usually referred to as the:

Question

Quizplus · Accepted Answer

In the context of organizational market, the buyer is usually a purchasing agent who is responsible for making purchasing decisions on behalf of the organization. Other members of the organization, such as influencers or gatekeepers, may also play a role in the decision-making process, but ultimately it is the purchasing agent who makes the final buying decision. Therefore, option A, "purchasing agent," is the best choice.

In the Context of Organizational Market,the Buyer Is Usually Referred