The buying center:
A)comprises of several people from different departments who participate in the organizational purchasing process.
B)comprises of only those people in the firm who would be using the goods or services purchased by the firm.
C)is a separately staffed department in large organizations involved only in the purchase of goods and services for the company.
D)is a platform where buyers and sellers congregate and take decisions regarding their future transactions.

Question

Quizplus · Accepted Answer

The buying center in an organization comprises of several people from different departments who participate in the organizational purchasing process. The individuals involved may have varying degrees of influence and decision-making power in the purchase. Therefore, understanding the buying center and their roles is crucial for successful sales and marketing.

The Buying Center