Segmentation by lifestyle segments markets on the basis of who the consumers are in a demographic sense.
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Q4: Geodemographics attempts to predict consumer behavior by
Q5: In today's market,there is an increasingly important
Q6: Identifying a homogeneous segment that differs from
Q7: Market segmentation based on sources of purchase
Q8: The strategy of treating the people of
Q10: Customer needs are expressed in benefits sought
Q11: Geographic segmentation is important in retailing and
Q12: Maturing of product-markets in developed countries has
Q13: VALS 2 is a U.S.segmentation service that
Q14: General product-related attributes such as product usage
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