VALS 2 is a U.S.segmentation service that is built on the concept of self-orientation and resources for the individual.
Correct Answer:
Verified
Q8: The strategy of treating the people of
Q9: Segmentation by lifestyle segments markets on the
Q10: Customer needs are expressed in benefits sought
Q11: Geographic segmentation is important in retailing and
Q12: Maturing of product-markets in developed countries has
Q14: General product-related attributes such as product usage
Q15: Age and occupation are demographic descriptors that
Q16: Principle-oriented consumers shop for products that demonstrate
Q17: Choice criteria refers to the product alternatives
Q18: A trade area is the common platform
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents