The market-attractiveness/competitive-position matrix allows managers to decide which segments to target and how resources and marketing efforts should be allocated.

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The market-attractiveness/competitive-position matrix is a tool commonly used in strategic planning to help managers assess and prioritize different segments of the market based on their attractiveness and the company's competitive position. This information then helps guide decisions around resource allocation and marketing efforts to better target those segments that offer the greatest potential for growth and profitability.

The Market-Attractiveness/competitive-Position Matrix Allows Managers to Decide Which Segments to Target