Assessing the attractiveness of markets or market segments involves assessment of demographic,sociocultural,economic,political/legal,technological and natural trends that influence demand in that market.

Question

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Assessing the attractiveness of markets or market segments does involve assessment of demographic, sociocultural, economic, political/legal, technological, and natural trends that influence demand in that market. This is because these factors can impact consumer behavior and purchasing decisions, as well as the competitive landscape and regulatory environment in which businesses operate. By understanding these trends and their potential impact on a market or segment, companies can better evaluate the potential for success in that market and develop effective marketing strategies to reach their target audience.

Assessing the Attractiveness of Markets or Market Segments Involves Assessment