Mary Land group of hotels designs different brand name hotels for different market segments such as families,business-people,and low-budget travelers.This is an example of _____ market strategy.

Question

Quizplus · Accepted Answer

The Mary Land group of hotels is following a differentiated market strategy because they have designed different brand name hotels for different market segments. This means that they are targeting multiple segments with different products rather than targeting one large market with a one-size-fits-all product.

Mary Land Group of Hotels Designs Different Brand Name Hotels