Complete the Following Market Attractiveness and Competitive Position Chart (Bold

Complete the following Market Attractiveness and Competitive Position chart (bold numbers are given,the remaining numbers in the "Total" column need to be calculated by the student).Using the results from the chart,complete a market attractiveness-competitive position matrix where 0-3 is low,4-7 is moderate and 8-10 is high on both axis.
$$\begin{array} { l c c } & \text { Weight } & \text { Rating }&\text { Total } \\\text { Market Attractiveness Factors } & && \\\text { Customer needs and behavior: Unmet needs } & 0.5 & 9 &\\\text { Segment size and growth rate } & 0.3 & 7 &\\\text { Macro trends } & 0.2 & 8 &\\& && \\\text { Competitive Position Factors } & && \\\text { Opportunity for competitive advantage: } & 0.3 & 5 &\\\text { Capabilities and resources: } & 0.4 & 5 &\\\text { Industry attractiveness: } & 0.3 & 5&\end{array}$$