When competitive position is medium and the market attractiveness is high,the firm's primary approach should be to:
A)invest to build.
B)build selectively.
C)manage for earnings.
D)protect and refocus.

Question

Quizplus · Accepted Answer

When the competitive position is medium and the market attractiveness is high, it means there is potential for growth and expansion in the market. Therefore, the best approach for the firm would be to invest in building its capabilities and resources to take advantage of the market opportunity and improve its competitive position. This investment may include expanding the product portfolio, developing new distribution channels or investing in research and development to improve product quality and innovation. By building selectively, the firm can focus its resources on the most promising areas and create a sustainable competitive advantage in the long run. Managing for earnings or protecting and refocusing are not suitable strategies in this scenario as they do not take advantage of the market opportunity.

When Competitive Position Is Medium and the Market Attractiveness Is