Trilogy,a cell phone manufacturing company has come out with a new model Vogue.This model is conceived and marketed as a "universal" cell,one that would meet the needs of all buyers.By eliminating optional features,the company is able to reduce costs and sell the product at an affordable price.This is an appropriate example of _____.
A)niche-marketing strategy
B)growth-marketing strategy
C)target marketing strategy
D)mass-marketing strategy

Question

Quizplus · Accepted Answer

The company's approach of creating a product that meets the needs of all buyers by eliminating optional features and selling it at an affordable price is an example of mass-marketing strategy. This strategy aims to reach a large audience through a standardized product at a low cost.

Trilogy,a Cell Phone Manufacturing Company Has Come Out with a New