When firms develop unique marketing programs for each targeted country's consumers,they are segmenting on the basis of _____ and are assuming _____ among members of a market.
A)country/homogeneity
B)culture/heterogeneity
C)psychographics/homogeneity
D)demographics/heterogeneity

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The Answer of When firms develop unique marketing programs for each targeted country's consumers,they are segmenting on the basis of _____ and are assuming _____ among members of a market.
A)country/homogeneity
B)culture/heterogeneity
C)psychographics/homogeneity
D)demographics/heterogeneity

When Firms Develop Unique Marketing Programs for Each Targeted Country's