The intangible nature of services makes it easier for marketers to position them successfully.
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Q10: Deposit safety is considered a determinant attribute
Q11: Physical positioning is the best approach to
Q12: Perceptual attributes of products are directly related
Q13: Positioning ultimately occurs in customers' minds.
Q14: The first step in the positioning process
Q16: Complex physically based attributes refer to physical
Q17: Proenvironment positioning seeks to portray a company
Q18: A consumer can typically evaluate a product
Q19: Perceptual attributes must be considered in positioning
Q20: Product features are often used in physical
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