Proenvironment positioning seeks to portray a company as a good citizen.
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Q12: Perceptual attributes of products are directly related
Q13: Positioning ultimately occurs in customers' minds.
Q14: The first step in the positioning process
Q15: The intangible nature of services makes it
Q16: Complex physically based attributes refer to physical
Q18: A consumer can typically evaluate a product
Q19: Perceptual attributes must be considered in positioning
Q20: Product features are often used in physical
Q21: Identify a product for which physical comparisons
Q22: Value curves indicate how products within a
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