Marketing decision-makers seeking to win a particular position in customers' minds are endowing their brand with a simple physically based attribute when they use:
A)a single physical dimension such as power or size.
B)price and cost as dimensions.
C)many abstract attributes.
D)large number of physical characteristics.

Question

Quizplus · Accepted Answer

Endowing a brand with a single physically based attribute is a common strategy for marketers to create a distinct position in customers' minds. This attribute can be a power, size, color, or any other physical characteristic that is associated with the brand. By emphasizing this attribute, the marketer can differentiate the brand from its competitors and make it more memorable to customers. This strategy is widely used in the automobile industry, where brands are often associated with power, size, or luxury.

Marketing Decision-Makers Seeking to Win a Particular Position in Customers