Which of the following provides a visual representation of the positions of various products or brands in the competitive set typically in terms of two determinant attributes?
A)Conjoint analysis
B)Gantt chart
C)Value curve
D)Perceptual map

Question

Quizplus · Accepted Answer

A perceptual map provides a visual representation of the positions of various products or brands in the competitive set typically in terms of two determinant attributes. Conjoint analysis is a market research technique for determining customer preferences and values for different features of a product or service. A Gantt chart is a type of bar chart that illustrates a project schedule. A value curve is a graphical representation of the value proposition of a company or product compared to its competitors.

Which of the Following Provides a Visual Representation of the Positions