Positioning analysis at the product category level examines customer perceptions about:
A)new applications for existing products.
B)types of products customers might consider as substitutes.
C)a brand compared to other existing brands.
D)types of products users might consider to complement the product category.

Question

Quizplus · Accepted Answer

Positioning analysis at the product category level focuses on understanding how customers perceive different types of products that could serve as substitutes within the same category.

Positioning Analysis at the Product Category Level Examines Customer Perceptions