The position chosen by a firm should:
A)reflect the future attractiveness of the target market.
B)be based on a low-price approach to the market.
C)be based on the features of the competing products.
D)reflect the major features of the most important products.

Question

Quizplus · Accepted Answer

The position chosen by a firm should reflect the future attractiveness of the target market. This means that the firm should consider the potential growth and profitability of the market in the future and position itself accordingly, rather than solely focusing on current market conditions or competing products. A forward-looking approach to positioning will help the firm to capture a larger share of the market in the long run.

The Position Chosen by a Firm Should