One possible outcome of changes due to the evolution of the Internet is that it will be hard for firms to differentiate themselves on the basis of low price.

Question

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The evolution of the Internet has actually made it easier for firms to differentiate themselves on the basis of low price. With the increased transparency of prices and the ease of comparing prices online, firms are able to compete on price more easily than ever before. However, this increased competition on price may also lead to a more commoditized market, where firms struggle to differentiate themselves on other factors such as quality or customer service.

One Possible Outcome of Changes Due to the Evolution of the Internet