In smaller single-business firms the distinction between business-level competitive strategy and marketing strategy tends to blur and the two strategies blend into one.

Question

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In smaller single-business firms, the resources and responsibilities for both business-level competitive strategy and marketing strategy often overlap and are handled by the same individuals or departments. Therefore, the distinction between the two strategies may not be as clear as in larger organizations where there are dedicated teams for each function.

In Smaller Single-Business Firms the Distinction Between Business-Level Competitive Strategy