Prospector businesses are expected to outperform defenders on both new product development and market-share growth.

Question

Quizplus · Accepted Answer

Prospector businesses are more likely to focus on innovation and taking risks, which can lead to the development of new products and increased market share. Defenders, on the other hand, prioritize maintaining their current market position and may be less willing to take risks with new product development.

Prospector Businesses Are Expected to Outperform Defenders on Both New