In which type of generic business-level strategy does a company attempt to avoid direct,head-on competition with its major competitors and concentrate,instead,on narrowly defined market niches?
A)Analyzer strategy
B)Focus strategy
C)Cost-leader strategy
D)Differentiation strategy

Question

Quizplus · Accepted Answer

The focus strategy is a type of generic business-level strategy where a company avoids direct competition with major competitors and focuses on serving a narrowly defined market niche. This strategy allows the company to differentiate itself from competitors and create a strong brand identity within its niche market. The analyzer strategy focuses on balancing innovation and cost-effectiveness, while the cost-leader strategy aims to be the lowest cost producer in the market. The differentiation strategy focuses on creating a unique product or service that stands out from competitors.

In Which Type of Generic Business-Level Strategy Does a Company