According to Porter,the three competitive positions that businesses pursue to gain and maintain competitive advantage in product-markets are:
A)maintaining a secure position in a relatively stable product,offering a limited range of products,and protecting its domain by offering lower prices.
B)prospector strategy,analyzer strategy,and defender strategy.
C)low investment on advertising,price competitiveness,and high investment on product quality.
D)overall cost leadership,differentiation,and focus.

Question

Quizplus · Accepted Answer

Porter's three competitive positions are overall cost leadership, differentiation, and focus. Overall cost leadership strategy involves being the lowest-cost producer in the industry, differentiation strategy involves creating a unique and valuable product or service that sets the company apart from competitors, and focus strategy involves concentrating on a specific market segment or niche. These strategies help businesses gain and maintain a competitive advantage in their product-markets.

According to Porter,the Three Competitive Positions That Businesses Pursue to Gain