Temptation,a fast food joint,offers a limited selection of pizzas.In spite of its narrow range and lack of experimentation with new products,it has established a strong position in the market owing to its consistent product-market orientation and superior product quality and service.In the context of the Miles and Snow typology,which of the following business strategies has been employed by Temptation?
A)Prospector
B)Defender.
C)Analyzer
D)Endorser

Question

Quizplus · Accepted Answer

Temptation's focus on consistently delivering high-quality products and services and maintaining a strong position in the market without much experimentation aligns with the Defender strategy in the Miles and Snow typology. Defenders typically have a narrow product range and focus on maintaining their position in the market by improving their existing products and services. They also tend to avoid taking risks and are not very innovative.

Temptation,a Fast Food Joint,offers a Limited Selection of Pizzas