The generic business-level strategy which attempts to build customer perceptions of superior quality product,design or service is called:
A)a cost leader strategy.
B)a focus strategy.
C)a differentiation strategy.
D)a quality strategy.

Question

Quizplus · Accepted Answer

A differentiation strategy aims to establish a unique position in the market by building customer perceptions of superior quality, design, or service. This strategy focuses on creating a product or service that is perceived as different and superior in some way, rather than competing on cost or narrow customer segments.

The Generic Business-Level Strategy Which Attempts to Build Customer Perceptions