Miles and Snow classify business units into four strategic types.These are:
A)cost leader,differentiator,focus,and stuck-in-the-middle.
B)liquidator,harvester,share maintainer,and share grower.
C)leader,follower,guerrilla,and flanker.
D)prospector,analyzer,defender,and reactor.

Question

Quizplus · Accepted Answer

Miles and Snow classify business units into four strategic types: prospector, analyzer, defender, and reactor. These categories are based on a firm's willingness to innovate and take risks. Prospectors are innovative and entrepreneurial, while defenders seek to maintain a stable market position. Analyzers combine aspects of both prospectors and defenders, while reactors have no consistent strategy and instead react to changes in the environment. Therefore, choice D is the correct answer.

Miles and Snow Classify Business Units into Four Strategic Types