Which of the following branding strategies uses the same brand name to cover a group of products or product lines?

Question

Quizplus · Accepted Answer

Family branding, also known as umbrella branding, is a branding strategy that uses the same brand name to cover a group of products or product lines. This approach allows the brand to capitalize on the reputation and recognition of the parent brand, making it easier to introduce new products and expand the product line. Individual branding, on the other hand, uses separate brand names for each product or product line, while corporate branding focuses on creating a strong brand identity for the organization as a whole. Personal branding is a strategy used by individuals to promote and differentiate themselves in the marketplace.

Which of the Following Branding Strategies Uses the Same Brand