_____ involves the use of a family brand name established in one product class as a vehicle to enter another product class.

Name: _____ involves the use of a family brand name established in one product class as a vehicle to enter another product class.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand extension involves using the established brand name in one product category to launch new products in a different category. This can help in leveraging the brand equity to create awareness and acceptance for the new product category.

_____ Involves the Use of a Family Brand Name Established