Channel management decisions involve the development of policies and procedures to gain and maintain the cooperation of the various institutions within the channel.

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Channel management decisions involve strategies and techniques to manage relationships with intermediaries such as wholesalers, distributors, retailers, and other organizations in the supply chain. These decisions aim to develop policies and procedures to gain the cooperation of the various institutions within the channel. Effective channel management can help a company to achieve its marketing objectives and attain a competitive advantage.

Channel Management Decisions Involve the Development of Policies and Procedures