As channel conflict is inevitable,the challenge is not to eliminate channel conflict but to manage it better.

Question

Quizplus · Accepted Answer

Channel conflict occurs when there are multiple sales channels for a product or service and they compete with each other for sales. It cannot be eliminated completely, but it can be managed effectively. By managing channel conflict better, businesses can reduce its negative impact on sales, customer relationships, and brand image. Therefore, the statement is true.

As Channel Conflict Is Inevitable,the Challenge Is Not to Eliminate