When a company measures a supermarket's display of its product in terms of the percentage of available shelf space devoted to the product weighted by the importance of the store,it is measuring:

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This is referred to as in-store positioning, as it involves assessing how prominently and advantageously a product is placed within a retail environment, taking into account both the amount of shelf space and the significance of the store's location or status.

When a Company Measures a Supermarket's Display of Its Product