The Wall Street Journal (WSJ)publishes a front-page article that announces the introduction of a firm's highly innovative new product.The firm has not paid the publisher for the article although it would help the firm's promotional activities.This article is an example of _____.

Question

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The article is a form of public relations as it is promoting the firm's innovative product without paying for it. It is not an advertisement because the firm did not pay for it to be published. It is not a sales promotion because there is no mention of any direct incentives to entice customers. It is not a barter arrangement, as no exchange of goods or services is mentioned.

The Wall Street Journal (WSJ)publishes a Front-Page Article That Announces