The _____ method sets the relative promotional spending equal to the brand's market share,or larger if an attempt is being made to increase share.

Question

Quizplus · Accepted Answer

The method described in the question is the competitive parity method, which sets the promotional spending equal to the brand's market share, or larger if an attempt is being made to increase share. The other three choices do not involve setting spending based on market share or competition.

The _____ Method Sets the Relative Promotional Spending Equal to the Brand's